Unlocking Retail Media’s Power
Retail media is transforming brand-consumer connections by using first-party data to deliver personalized ads across online and offline retail spaces, boosting engagement and sales.
The Rise of Retail Media Networks
Retail Media Networks (RMNs) give brands access to retailer-owned platforms; websites, apps, and in-store displays; leveraging consumer insights for precise targeting and higher conversions.
A Booming Market
Retail media is set to hit $180B by 2025, growing 15.5% annually and outpacing TV ad spend in some markets. As demand for personalization rises, brands focus on real-time insights and ROI-driven strategies to drive loyalty and sales.
Retail Media’s GCC Boom
The GCC is a prime market for retail media, fueled by e-commerce growth, digital transformation, and a tech-savvy population. With strong retail infrastructure and high smartphone use, retailers leverage first-party data for targeted ads, making retail media a game-changer.
RMX Forum 2025: Defining the Future
RMX MENA 2025 debuts on June 2-3 at The Agenda, Dubai Media City, spotlighting retail media’s evolution. Industry leaders will explore innovations in media tech, data, and personalization, shaping the future of retail.
